Google Acquisition System
Our Google Acquisition System is engineered to drive predictable revenue and pipeline growth by capturing high-intent demand across the entire Google advertising ecosystem (Search, Display, YouTube & Discovery).
At the core of the system is our advanced tracking, capturing both online and offline conversions ensuring we are optimising the system based on accurate data. This means every decision is based on pipeline value and actual revenue, ensuring we maximise your ROI, as well as reporting on the metrics that matter to your company.
Our Google Acquisition System is engineered to drive predictable revenue and pipeline growth by capturing high-intent demand across the entire Google advertising ecosystem (Search, Display, YouTube & Discovery).
At the core of the system is our advanced tracking, capturing both online and offline conversions ensuring we are optimising the system based on accurate data. This means every decision is based on pipeline value and actual revenue, ensuring we maximise your ROI, as well as reporting on the metrics that matter to your company.
Microsoft Acquisition System
Our Microsoft Acquisition System is designed to unlock high-value demand across the Microsoft Advertising ecosystem, including Search Network, Audience Network and native placements.
Using Microsoft’s unique intent signals and professional audience base, the system focuses on generating qualified pipeline value and revenue rather than lead volume alone. Advanced tracking connects online and offline enquiries to real revenue outcomes, allowing optimisation to be driven by commercial performance and profitability.
Our Microsoft Acquisition System is designed to unlock high-value demand across the Microsoft Advertising ecosystem, including Search Network, Audience Network and native placements.
Using Microsoft’s unique intent signals and professional audience base, the system focuses on generating qualified pipeline value and revenue rather than lead volume alone. Advanced tracking connects online and offline enquiries to real revenue outcomes, allowing optimisation to be driven by commercial performance and profitability.
The Results.
Why Search Systems?
Our search acquisition systems capture users actively searching for your products. This means higher conversion rates, lower CAC, and a direct path to revenue growth.
- Seamless full-funnel strategy: From search to retargeting, we ensure every step of the buyer journey is optimised for pipeline and sales growth.
- Access to purchase-ready traffic: Get in front of high-intent customers when they’re searching for products like yours.
- Optimised for profitability: We structure and scale investment based on revenue impact, not just conversions.
- Own your market: Dominate branded and non-branded searches, ensuring your brand is the first choice over competitors.
How IT workS
Ad Account Management
We manage high-performance Google and Microsoft advertising campaigns designed to capture high-intent demand and convert it into landing page viewers, ready to enquire or purchase.
Campaign Creation & Strategy - We deploy a tailored mix of campaign types including Search to capture immediate buying intent, alongside Performance Max, Display or Video to support consideration, build trust and re-engage prospects throughout the decision-making process.
Targeting & Audience Segmentation - Campaigns are structured around real buying intent and enriched with audience signals to prioritise the prospects most likely to convert. By segmenting campaigns and applying intelligent bid adjustments, we ensure spend is allocated efficiently and scaled toward what generates revenue.
Funnel & Website Optimisation
Funnel conversion analysis and optimisation is essential for turning clicks into enquiries and purchases through your website and sales funnels without increasing investment.
Funnel Design - Designing and building bespoke sales funnels where design and copy improve messaging clarity, minimises friction in the customer's journey. Separate funnels enable precise data collection and user behaviour tracking, facilitating comprehensive A/B testing at every step.
CRO & UX Enhancement - Aligning user experience with conversion goals, creates seamless, intuitive customer's journey. All conversion rate optimisations are informed by analytics, heatmaps, session recordings and behavioural data ensuring measurable improvements.
Performance Tracking
Through our AI enhanced tracking methods, we capture every customer touchpoint across online and offline conversions.
Online Conversion Tracking - Maintaining accurate online conversion tracking to measure all customer interactions up to lead collected, including funnel steps, form submissions, click-to-calls, and on-site engagement events.
Offline Conversion Tracking - Maintaining tracking of the complete offline customer journey from lead to sale. Through tracking phone calls, quotable opportunities, and closed deals, we automatically connect each conversion back to the specific keywords and campaigns that generated them, achieving complete performance tracking.
Data Analysis & Reporting
Our comprehensive reporting unlocks data-driven decisions that deliver maximum revenue ROI, while giving you the insights to invest strategically.
Opportunity Quality Feedback - We collaborate directly with your sales team to convert opportunities into customers, ultimately revenue. Through daily opportunity analysis and system optimisation based on pipeline feedback, we ensure your sales team spends maximum time on quotable opportunities and minimal time on unqualified leads.
Reporting Dashboards & Reports - Our bespoke reporting provides you with 24/7 visibility into the metrics that drive growth for your business. We anchor every decision to these performance indicators, ensuring our optimisations consistently drive pipeline growth and maximise revenue from your investment.
Strategy & Scaling
We are constantly refining your acquisition strategy to ensure we're consistently meeting your revenue goals and business objectives.
Strategy Development - Our team builds performance forecasts and strategic roadmaps that outline expected performance, growth trajectories, and optimisation milestones. The strategy will evolve as we collect more conversion data and market insights, providing a clear path forward.
Goals & Objectives - Our specialists are never fully satisfied with results, even when exceeding goals. We continuously optimise the system to align your investment with your business objectives, while identifying new testing opportunities and revenue growth potential to ensure your investment is delivering exceptional ROI year-on-year.
Why Work With us?
Keyword Research & Selection
Identify and prioritise phrases that correlate with your unique solution and buyer intent.
Bespoke Sales Funnels
Design bespoke sales funnels proven to maximise quotable opportunities and revenue.
Tracking & Reporting
Measure and report the performance metrics that matter most to your bottom line, not engagement.
Predictable Pipeline
Full transparency on investment and ROI enables pinpoint performance forecasting.
Strategic Budget Allocation
Data-backed investment decisions, allocating budget to campaigns, pages and keywords delivering highest ROI.
Sales Alignment
Continuous collaboration with your sales team throughout the entire customer journey, ensuring opportunities convert into revenue.
Contact Us.
Get in touch today to discuss your requirements
Google advertising.
Google ads or PPC as some people call it, is an advertising model that lets businesses place ads on Google’s search engine results page. You only pay when a user actually clicks on your ad – hence, Pay-Per-Click. It’s a highly efficient and effective strategy to drive targeted traffic to your website, boosting both visibility and sales. 
We have a proven track record of delivering profitable ad campaigns that consistently generate results time and time again. Whether your goal is just to increase traffic to your website, double your direct lead conversions, or explode your online sales; we strategically create one-of-a-kind campaigns that catch attention and deliver unmatched ROI - without the fluff.
We also see the bigger picture when it comes to google ads; from designing customer journeys to conversion rate optimisation. Our in-house team of experts craft and continually optimise to ensure every penny you spend is maximised to its fullest potential!
Our Approach.
We carry out in depth research into your market & competitor analysis, in order to understand your current situation. We carefully review what’s currently working well and what isn’t, utilising our experience & expertise.Â
We take the time to understand you & your business, target customer, and sales process. This allows us to develop a bespoke strategy that meets your specific needs and key objectives. Whilst we like to be ambitious and push for that big target, we balance this with realistic decisions based on our experience and knowledge.Â
Our team carry out daily reviews of all accounts & platforms and generate frequent reports. We care about the details and data but we also understand the big picture – one good or bad day doesn’t necessarily make or break a campaign.Â
We closely monitor the performance of each element of your campaigns and adjust accordingly. We’ve proven that continually testing creatives, targeting options, & delivery settings, can lead to significant improvements in return on spend over time.
Using the learnings & data from this process, we create a S-S-E (Start, Stop, Keep) action plan to take the campaign to the next level. We execute incremental adjustments which lead to improved results over time, as well as unlocking true scale & efficiency for your business.Â
We carry out in depth research into your market & competitor analysis, in order to understand your current situation. We carefully review what’s currently working well and what isn’t, utilising our experience & expertise.
We take the time to understand you & your business, target customer, and sales process. This allows us to develop a bespoke strategy that meets your specific needs and key objectives. Whilst we like to be ambitious and push for that big target, we balance this with realistic decisions based on our experience and knowledge.
Our team carry out daily reviews of all accounts & platforms and generate frequent reports. We care about the details and data but we also understand the big picture – one good or bad day doesn’t necessarily make or break a campaign.Â
We closely monitor the performance of each element of your campaigns and adjust accordingly. We’ve proven that continually testing creatives, targeting options, & delivery settings, can lead to significant improvements in return on spend over time.
Using the learnings & data from this process, we create a S-S-E (Start, Stop, Keep) action plan to take the campaign to the next level. We execute incremental adjustments which lead to improved results over time, as well as unlocking true scale & efficiency for your business.Â
Why Choose Avante?
- Highly professional team – 20+ years experienceÂ
- Transparency & results drivenÂ
- Dedicated personal account managerÂ
- Guaranteed results or you don’t pay!
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