Avante Media partnered with Everform to build a performance-driven marketing approach centred around Google Ads, with clear goals: improve lead quality, increase enquiry volume, and drive more commercial-scale projects.

We began by implementing our bespoke tracking system, giving full visibility into campaign performance. This helped us see what was working, what wasn’t, and where budget was being wasted. Using this data, our specialist team carried out a detailed account review and reshaped the structure of the campaigns to reflect Everform’s core priorities. This included:

• Launching new, focused paid search campaigns built around the products and audiences most likely to generate valuable commercial enquiries.
• Refining keyword strategy to prioritise high-intent searches, ensuring better alignment with Everform’s business goals.
• Removing wasted spend immediately, allowing the budget to be reinvested into proven opportunities.
• Ongoing optimisation and communication, sharing clear, data-led recommendations through regular check-ins to keep performance improving.