We began by implementing our whole system to identify and collect all data (including offline conversions) required to maximise revenue, while reviewing existing account structure and performance to understand which products, audiences and search intents were driving the most commercial value.

From there, we reshaped the account to focus budget on high-intent opportunities, helping the brand attract homeowners ready to purchase, as well as trade buyers looking for larger-scale orders. This ensured strong, measurable returns even during quieter seasonal periods.

Key areas included:
• Refining campaign + keyword structure to prioritise high-intent product searches.
• Improving bidding and budget allocation to maximise return from top-performing themes.
• Testing newer campaign types from Google to take advantage of the latest features.
• Identifying scale opportunity from each campaign
• Highlighting retargeting as a high-value next step to re-engage users and recover potential lost sales.