Since partnering with Avante Media, Cambrian had the reporting they required and seen consistent improvement in revenue across both paid and organic channels. By restructuring campaigns around higher-value opportunities and aligning activity with Cambrian’s wider growth goals, we delivered a 1,184% increase in return on ad spend (ROAS) in the 3rd month compared to the 1st month. This uplift wasn’t just visible in closed revenue, it extended across the pipeline too. With the value of quoted opportunities increasing month-on-month since partnership. Click-through rate rose from 4.84% to 7.52%, showing that targeting and messaging were more closely aligned to the audiences most likely to convert.

Alex shared that the value behind these results was felt across the business as marketing efforts were aligning with sales activity:

“In August there was £43k in sales from a £3k ad spend — which is insane actually. We’ve never really seen it quantified and written down like that before… Being able to see quotes and sales split out is really useful. It makes everything a lot clearer and helps other departments appreciate what we do.”

Just as importantly, Cambrian saw meaningful improvements in internal visibility; real-time reporting dashboards connected digital activity directly to commercial outcomes, helping the team understand where opportunities were coming from and which channels were driving genuine value.