SEO & Content Writing

SEO stands for ‘search engine optimization’. In simple terms, SEO means the process of improving your website ranking, content relevance and link popularity to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for either; products you sell or services you provide. SEO & content writing is important because search engines aren’t perfect. If you don’t take steps to counter their failings, then your website will pay the price. For example, if a site doesn’t have a proper link structure, then search engines may not crawl and index the site properly which can result in lower rankings.

At Avante we are very much in touch with the constant system updates and algorithm changes, meaning we can implement adjustments to your SEO quickly in order to keep you ahead of the competition. Your ideal goal with SEO is to be on page 1 of Google/Bing, otherwise your website is effectively useless as you will be missing out on majority of your potential customers. Statistics show 75% of people never scroll past the first page on a Google search – therefore its super important to get your SEO & content right.