To establish a scalable paid social foundation, our Meta Ads strategy focused on driving direct e-commerce sales. Product sales pages were optimised to streamline the user journey and facilitate direct purchases. Market research was thoroughly conducted, and key customer segments have been identified, focusing on trade and joinery experts and similar interest groups.

Using Meta’s Dynamic Creative Technology, we tested multiple ad variations to identify top-performing creatives and audiences, reallocating budget toward the highest-converting ad combinations. Our creative strategy focused mainly on Quest’s hardware products in action, including lifestyle and product demonstration visuals, to achieve optimal engagement and credibility. We also introduced bundled product campaigns, capitalising on high-performing categories such as LED lighting to increase average order value and improve revenue efficiency.