While social media marketing is a must-have for B2C brands, there is a common misconception by many B2B companies that it doesn’t work for them.
To be fair, it is a valid question. If I, as a business owner, was about to invest a chunk of money into social media marketing I’d want to know I could get a good return on investment. However, when advising a client on how best to allocate their marketing budget, it is our job to help them understand that this is a key lead generation tool.
LinkedIn is often the go-to for B2B clients we talk to, but despite some of the myths you hear, we have seen Facebook and Instagram seriously outperform LinkedIn.
Really, this is no surprise… Facebook has one of the most intricate audience targeting algorithm out there, if not the most intricate. So, long story short, Facebook is insanely good at finding the perfect audience for your service.
Our clients are generating dozens of high-quality leads from Facebook alone, and for some of them, with the value of these leads sitting at over £10,000 when converted, they are getting a serious return on investment when the ad spend is only a few hundred pounds!