We built THI a full Meta Acquisition System from the ground up. Starting with deep market research into their core customer segments - homeowners actively considering home improvement projects, we developed precise sales messaging and a creative strategy tailored to each of their key service lines: driveways and patios, kitchens and bathrooms, fascias, canopies and porches, and windows and doors.

High-engagement creative variations were developed to showcase the quality and transformation Thermal delivers: before-and-after imagery, lifestyle visuals, and direct-response copy designed to stop the scroll and drive action. Continuous creative testing and audience refinement ensured we’re targeting the highest-intent prospects while keeping cost per quotable lead consistently efficient throughout the year.

Each ad drove prospects to a bespoke sales funnel built for conversion, with clear product information, a streamlined qualification process with a simple form to capture leads, and a compelling reason to enquire right away..